網站建設之別讓網站規(guī)劃拖了后腿

一個企業(yè)網站需要設置哪些功能，網站風格應該如何選擇，域名注冊需要注意什么，諸多問題困擾著有建站需求的中小企業(yè)。許多中小企業(yè)因為沒有做好建站規(guī)劃，導致花費不少，實際建站效果卻與預期相差甚遠。
A enterprise web site need to set up what function, the website should be how to choose the style, domain name registration need to pay attention to what, many problems with a site needs of small and medium-sized enterprises. Many small and medium-sized enterprise because no well site planning, lead to take a little, but the results and actual site expected far.

針對目前中小企業(yè)不重視網站規(guī)劃的現(xiàn)象，尚品中國認為：網站規(guī)劃是建站前企業(yè)對建站目的的審視，對網站功能、風格、域名、空間、后續(xù)推廣與維護、費用等事項做出的規(guī)劃。清晰的建站規(guī)劃，能對網站建設起到指導作用，便于達成企業(yè)預期的建站目的。因此，建議中小企業(yè)建站前需要做好以下準備：
For small and medium-sized enterprises at present not value web programming phenomenon, shang pin China think: web programming is built for the purpose of the station enterprise multiple examines, for website functions, style, domain name, space, follow-up promotion and maintenance cost, etc make planning. Clear site planning, can play a guiding role for the website construction, easy to achieve enterprise expected purpose site. Accordingly, the proposal is small and medium-sized enterprises built the station to do the following preparation:

(1)明確建站目的(Clear purpose site)

尚品中國提醒，建站目的是網站規(guī)劃的核心問題，決定了網站規(guī)劃的其它事項，要非常明確和具體。目前，北京網站建設目的有以下幾種類型：展示型，全面詳細地介紹企業(yè)及產品，希望提升企業(yè)形象;聯(lián)絡型，通過網站上的互動功能，使企業(yè)具有網絡溝通能力，與客戶保持聯(lián)系，可及時得到客戶的反饋信息;營銷型，主要實現(xiàn)電子商務功能;綜合型，則包含了以上三種目的。中小企業(yè)首先應根據(jù)自身產品特點、銷售渠道和銷售對象等情況，明確企業(yè)建站目的。
Shang pin China reminds, multiple purpose is the core of the web programming, website planning to other matters, to be very clear and specific. Currently, Beijing website construction purpose has the following kinds of types: display type, comprehensive detailed introduction to enterprise and products, hoping to promote enterprise image; Contact type, through the web site of the interactive function, make enterprise has the network communication ability, stay in touch with clients, can get the timely customer feedback information; Marketing type, mainly realizes electronic business functions; Comprehensive, it contains three kinds of purpose. Small and medium-sized enterprises should first according to their own product features, sales channels and sales object and so on, clear enterprise multiple purpose.

(2)網站功能需實用(Site function should be practical)

網站建設的目的決定了網站功能的設置，網站功能則是實現(xiàn)建站目的的途徑。比如：展示型網站，具備新聞中心、產品發(fā)布、視頻展示等常用功能即可;而聯(lián)絡型網站，留言板、在線咨詢、資料下載等功能必不可少;營銷型網站，要求能實現(xiàn)在線交易。網站功能實用就好，不可盲目追求功能上的“奢華”，過于繁雜的功能如果缺乏必要的內容支撐，不僅得不到充分的利用，而且建站費用高昂、占用空間，同時也會影響客戶體驗。
The purpose of the website construction to the site function setting, the web site is to realize the objective function is the way station. For example: display type website, have the news center, product release, video shows the common functions can; And contact type website, message board, online consultation, information function such as download necessary; Marketing type website, requirement can realize the online trading. Website functional practical good, not blind pursue the function of "costly", too multifarious function if lack of necessary content support, not only can not make full use of, and the high costs of site, take up the space, also affect the customer experience.

(3)網站風格以清晰、簡潔為主(Web site to clear, concise style is given priority to)

不同的行業(yè)，企業(yè)網站的主色調、網站結構、設計風格也有所不同，但都應當遵循清晰、簡潔實用的原則。比如科技型企業(yè)，主色調多為藍色，藍色讓人覺得理性、專業(yè)，體現(xiàn)了這個行業(yè)的創(chuàng)新性;婚紗攝影行業(yè)，普遍以大紅色為主色調，大紅色代表了幸福、喜慶，體現(xiàn)了服務行業(yè)的熱情。另外，尚品中國網站的整個頁面設計應主次分明，突出重點，讓訪問者輕松找到想要的內容。圖片、視頻、flash動畫、特效應用應適當，過多花俏的設計不但會喧賓奪主，而且會影響網站的訪問速度。
Different field, the enterprise website the mass-tone attune of the structure, design style, website is also different, but should follow the principle of clear, concise and practical. Such as science and technology enterprise, the mass-tone attune more for blue, blue let a person feel the rational, professional, reflected the industry's innovative; Wedding photography industry, generally with big red mass-tone, the big red to represent the happiness, joy, reflected the enthusiasm of the service industry. In addition, China is product of the whole page web site should be designed with trenchant primary and secondary, highlight key, let visitors to easily find the content. Pictures, video, flash animation, the special effects should be used properly, too much fancy design not only become, and will affect site access speed.

(4)選擇合適的域名(Choose the right domain name)

域名是一個網站的網上商標，也是用戶進入網站的第一道門。簡單的域名如(sino-web.net)，方便訪問者記憶與訪問，容易達到事半功倍的效果。因此，在選取域名時，盡量考慮與企業(yè)形象相符或與企業(yè)名稱、標識相統(tǒng)一，最好與站名一致，讓用戶可以將兩者聯(lián)系在一起。對于同時開展國內外業(yè)務的企業(yè)，為兼顧國際用戶尚品中國應該選擇國際域名(.com、.net、.org)，域名也盡量使用英文詞匯，方便國外客戶理解。
Domain name is a website online trademark, also is the user to access the site of the first gate. Simple domain such as (sino-web.net), convenient visitors memory and visit, easy to reach twice the result with half the effort. Therefore, when the domain, try to consider and enterprise image consistent with the enterprise name, logo or unity, the best and the name of the agreement, so that users can will both together. To carry out the business and domestic and foreign enterprise, both for international users shang pin China should choose the international domain name (. Com,.net,. Org), domain name also try to use English vocabulary, convenient and foreign customers to understand.

(5)服務器托管或空間租賃(Server hosting or space rental)

實力雄厚的大型企業(yè)基于企業(yè)自身龐大的數(shù)據(jù)庫以及安全方面的考慮，通常選擇自己架設服務器。出于對經濟實力以及網站需要空間大小的考慮，尚品中國建議中小型企業(yè)選擇服務器托管服務或者與人共同分享虛擬主機(即空間租賃)，這樣就可以省去管理、維護服務器的大筆費用。一般的中小型企業(yè)網站空間大概在100M-200M空間。
Strength of the large enterprise based on the enterprise itself huge database and a security perspective, usually set up to choose their own server. Out of the economic strength and the size of the space web site needs to consider, is China's small and medium-sized enterprises to choose the suggestion is hosting service or server share the virtual host (i.e. space rental), this can save management, maintenance of server large expenses. General of small and medium-sized enterprises in about 100 M web space-200 M space.

(6)選擇優(yōu)質的建站公司(Choose the high quality of the site)

優(yōu)質的建站公司能夠幫助中小企業(yè)做好網站規(guī)劃，并為他們提供專業(yè)高效的建站服務。就如何選擇優(yōu)質的建站公司，尚品中國建議中小企業(yè)可以從建站公司的經營資質、網站制作經驗及技術實力、建站團隊水平以及建站性價比等方面進行綜合考慮。
High quality site company can help small and medium-sized enterprises do web programming, and for them to provide professional and efficient service the station. How to choose the high quality of the site, is China's small and medium-sized enterprise can taste Suggestions from the site of the company business qualification, the website production experience and technical strength, the site and the team level resides in cost-effective integrated consideration.

在眾多的網站建設服務提供商中，尚品中國從企業(yè)網絡營銷角度出發(fā)推出的——“建站+推廣”一體化網絡營銷服務，獲得了廣大中小企業(yè)的廣泛青睞。
In many of the website construction service provider, it products from China enterprise network marketing perspective, the launch of the "site + promotion" integrated network marketing service, win the small and medium enterprise are widely favored.

本文發(fā)布于北京網站建設公司尚品中國http://www.xjjufeng.cn/