企業(yè)型網站建設結合網站優(yōu)化應該怎樣設計網站結構

北京網站建設公司尚品中國：從事互聯(lián)網網站方面工作已經有一段時間了，方向包括網站程序、美工、編輯、優(yōu)化，以及與電腦使用維護、網站的空間域名等多方面。在這些年工作中，對于企業(yè)網站了解層面較深，尤其是接觸seo網站優(yōu)化之后，對于網站的整體結構設計已經有深入了解，并使用后獲得很好的成效。下面就從我對馬爾代夫旅游報價這個站開始說起吧！
Beijing web site construction company engaged in Chinese Luxuries: Internet site has been working for a long time, direction, art, including website program editing, optimization, and computer maintenance, website space domain name etc.. In these years of work, for the enterprise web site level is deep, especially after exposure to SEO website optimization, website for the whole structure design has a thorough understanding of, and used to obtain very good result. Following on from I to Maldives tourism offer this station to start!

需要網站優(yōu)化的企業(yè)型網站應該怎樣設計網站結構？
Need website optimization of enterprise website should how to design web site structure?

一、網站代碼結構(Site code structure)

現(xiàn)階段，大部分網站代碼結構為div+css表達，內容與樣式分離，使頁面結構層次不深，使搜索引擎蜘蛛閱讀更流暢，而老式的table結構已經基本被替 代，因為table結構層次實在太復雜，不利于現(xiàn)在的大環(huán)境競爭。div+css形式的網站，根據(jù)優(yōu)化的要求，需要css部分單獨寫入css文件，以調用 css文件的形式，在網頁中表達。
At this stage, most of the site code structure for div+css expression, content and style, make the page structure is not deep, so that search engine spiders read more smoothly, and the old table structure has been basically be replaced, because the table structure is too complicated, not conducive to the environment of competition. The div+css form the site, according to the optimization requirement, need CSS segments individually write to the CSS file, to invoke the CSS file in the form of expression, in webpage.

另外，部分網站還需要一些特殊效果來滿足客戶的眼球，一般是以js或更高級的jquery配合css樣式實現(xiàn)，這就要求，js代碼部分也要單獨形成js文件存儲，以調用js文件的形式，在網頁中表達。
In addition, parts of the site will also need some special effects to meet the customer's eye, usually with JS or more advanced jQuery with CSS style implementation, this request, JS code section to separate to form JS file storage, to invoke the JS file in the form of expression, in webpage.

以上兩部分要求寫在網頁的meta區(qū)為好。
The above two parts required to write in the meta webpage as well.

代碼除這兩方面外，還需要注意不能以框架的形式寫，因為搜索引擎不能閱讀框架內的內容。
In addition to the two code, also need to pay attention not to frame in the form of writing, because search engines can not read within the framework of the content.

二、網站標題結構(The title of the web structure)

網站的標題，不只包括網站首頁，而是整個網站各個面對用戶的頁面，從優(yōu)化角度講，各個頁面要有單獨的標題，與內容配合，以保持內容的單一性，也就是整站的不重復性。
Title of the site, including not only the website home page, but the entire site each face of the user's page, from optimize perspective, each page should have a separate header, and content with content, in order to maintain the single, also is the entire station not repeatable.

首頁標題結構：“網站首頁要優(yōu)化的關鍵詞” - “企業(yè)名稱”
Page title structure: " website home page to optimize the key words " - " the name of the enterprise "

欄目頁或分類頁標題結構：“欄目名稱或分類名稱” - “企業(yè)名稱”
Column page or classification of the title page structure: " the column name or classification of " - " the name of the enterprise "

內容頁或產品頁標題結構：“新聞標題或產品名稱” - “企業(yè)名稱”
The content page or product page header structure: " news headlines or product name " - " the name of the enterprise "

從優(yōu)化角度，標題不只是網頁在標題欄所能被網民直觀看到的標題，還包括對優(yōu)化起作用的meta信息，這其中主要是關鍵詞和描述起作用，也要求進行不同的設置。關鍵詞、描述比較好理解，各個頁面做什么關鍵詞，就用什么，但也需要具體設置。
From the perspective of optimization, not only the webpage in the title bar can be users visually see the title, is also included on the optimization function of the meta information, which is the main key words and describe the work, also called for a different set of. Keywords, description is better understood, each page what keywords, with what, but also require specific settings.

一般來說，如果網站只需要優(yōu)化首頁，那將網站首頁關鍵詞、描述設置清晰即可，企業(yè)頁面留空不寫，避免和首頁競爭。（注意：這里說的留空，是指該部分內容留空，即content=""，而不是連meta的關鍵詞、描述都不出現(xiàn)，否則頁面信息是不完整的。）
In general, if the website only needs to optimize home, the website home page keyword, description of setting clear then, enterprise page blank not to write, to avoid competition and home. ( Note: the blank, refers to the part blank, i.e. " content= ", not even meta keywords, description is not, otherwise the page information is incomplete. )

如果網站考慮優(yōu)化效果想更好，那最好各個頁面都獨立設置關鍵詞和描述，其實這對程序設計來說比較煩瑣，當然也有辦法解決，欄目頁或分類頁，可以考慮用欄目 名稱或分類名稱當關鍵詞，而描述，如果能后臺設置最后，如果不能也可以同關鍵詞一樣。而內容頁或產品頁，可以使用使用新聞標題或產品名稱當關鍵詞，描述可 以用新聞或產品介紹的前80-100個字（數(shù)量自己確定）。
If the site is considered to better optimization effect, the best individual pages are independently set keyword and description, but this program design is relatively trivial, of course also has the means solution, column page or category pages, we can consider the use of the column name or category name when the keywords, and to describe, if can set the background finally, if not also can the same key words. While the content page or product page, you can use the use of news headlines or product name as keywords, description with news or products introduced by the former 80-100 words (the number of identified himself ).

三、網站首頁內容結構(Page structure)

企業(yè)型網站，一般來說功能比較簡單，只有新聞和產品或服務展示的模塊，這分兩種情況，一種是以銷售產品為主的，一種是以提供服務為主的。
Enterprise website, in general, function is relatively simple, only news and product or service display modules, which are divided into two kinds, one kind is to sell products, is a focus on providing services.

服務為主的網站，網站首頁一般包括新聞列表、圖片展示、企業(yè)介紹等;產品為主的網站可再多出產品分類以及產品展示模塊。為優(yōu)化考慮，建議有友情鏈接模塊，另可設置一個熱門搜索，把關鍵詞單獨展示出來，增強關鍵詞密度，這對優(yōu)化有很大的好處。
Service Oriented Web site, web site home page includes news, pictures, corporate presentations; products of the site can be more out of products and product display module. For the optimization of consideration, suggest links module, the other can be set to a popular search keywords, separate display, enhanced keyword density, it is of great benefit to optimize.

其他的一些細節(jié)，需要優(yōu)化員根據(jù)具體情況調整，如關鍵詞的分布，標題和描述的撰寫……筆者建議，在企業(yè)介紹中，前邊盡量要和描述一致，以達到內容的統(tǒng)一性。
Some other details, needs to be optimized. According to the specific circumstances, such as the distribution of keywords, title and description of writing ... ... Author proposal, in the enterprise is introduced, the front as far as possible to and described, in order to achieve the content uniformity.

按照以上要求制作的網站，再進行優(yōu)化設置seo痕跡，會提高網站的整體競爭力，關鍵詞競爭不強，甚至收錄后會直接出現(xiàn)較好的排名。
According to the above requirements of the production site, further optimize the set SEO traces, will improve your overall competitiveness, the competition is not strong, even after collecting directly appear better ranking.
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